From IT To Art: An Inspiring Story Of Dream Day Designer’s Talented Founder!
Hunting for wedding decorators in Chennai can soon turn your excitement into a nightmare. A real-deal wedding decorator is the one who can take care of every styling and design need for your wedding! From perfectly designed stage to aesthetic table arrangement to expertly crafted flavours, they should be able to do it all gracefully. And when we are talking about deal-breakers, Dream Day Designers is indeed a game changer. In a business swamped with players, Dream Day Designers stand out not only in their work but also approach. As a result, they are always ready to take on the most creative of challenges and deliver beyond expectations.
Here’s a very inspiring story of Dream Day Designers journey as a budding wedding decoration company in Tamil Nadu.
Like most successful and self-made ventures, Dream Day Designers is the brainchild of its founder, Dhanusiya Viswanathan. Its Dhanusiya’s creative appetite and an out of the box approach that has helped the company reach its current status. In fact, she had a lucrative IT job in her initial years of career. However, in order to pursue her artistic interests, she occasionally took up ad-hoc bridal mehendi tasks. The turning point in her life was the untimely demise of her father in June 2015, just a week after her marriage. Consequently, she was completely broken and shattered by her sudden loss. Her family and friends kept urging her to keep herself busy to come out of the grief. And that’s when she decided to take charge of the situation for the sake of her father and grieving mother.
The first step was to take an internal transfer from her company to Coimbatore and start afresh in a new place. In addition to her IT job, she also started taking orders for bridal mehendi and floral art. Though this kept her busy for a while, it was not enough. Something was still missing. That’s when something interesting happened. Her friend requested her to take care of the decoration part for a small family function at her house. Though reluctant at first, Dhanusiya took up the task eventually. She initially considered outsourcing the job but soon realized that the quotes were too high and lacked creativity. She took up the task on herself and the outcome was amazing. And at this point, she realized her true calling.
While speaking about her venture Dhanusiya recalls emotionally “I wanted to do something that combined creative designing and a wedding function together. I had an amazing time with my father while preparing for my wedding. Some of his last memories too. I had to keep his legacy alive somehow. So, I decided to design wedding decorations!” And approximately 3 years in this industry and Dream Day Designers is already creating raves.
The Ups And Downs
Today, Dream Day Designers has the ability to achieve the BIG day you’ve been dreaming all along (or didn’t know you wanted). And that’s also how the company got its name! Their work encompasses innovative ideas and special touches that will leave your guests raving. From eye-catching floral decoration to beautifully crafted stages, they have done it all. However, the company had humble beginnings and had its own share of struggle. Initially, she had to juggle between her IT job and wedding decoration projects. Also, she was new to Coimbatore she had some trouble finding the best suppliers with whom she could work.
However, her breakthrough assignment was decoration for a baby shower function from a very demanding client. The client had only one demand – the decor had to be unique, something that no one has ever done before. Nonetheless, the outcome surpassed the client’s expectations. This incident boosted her confidence in her ability to take up bigger projects like wedding decorations. There was no looking back since then. Currently, she works with a team of 20 full-time skilled members who take care of planning, designing, florals, etc. They like to focus on the smallest of the details that a client has in mind before taking up the task. They already have over 35 tasteful wedding decorations in their kitty. Their work and positive client feedback are the proof of their excellent work.
Their work is nothing short of an intuitive and creative form of art. It shows in the colour palette, textures and designs that are used in the wedding decorations. Every element of the wedding stage decorations and venue decorations are thoughtfully composed and blend with each other. Simply put, it is authentic. Dhanusiya is very particular that her designs must feel a true reflection of her client. According to her, in an industry that mostly works on word of mouth, touching the pulse of the client is very important. They love it when the client is open to doing something that’s never been done.
The Road Ahead
Having explored their strengths and weakness, the company is now ready for the next step. Though it is Coimbatore based, they are among the reputed wedding decorators in Chennai. They have done wedding stage decorations in most parts of Tamil Nadu like Chennai, Coimbatore, Erode, Salem, Trichy, Madurai. However, it now plans to expand its operations in Hyderabad soon. Likewise, they also want to plunge into luxury destination wedding decorations. And by the looks of it, we would not be wrong to say they are absolutely ready for the big game. They essentially want to focus on wedding and social ceremonies only and not divulge into the corporate segment.
She says, “I am grateful to my husband, mother, in-laws and extended family for their constant support and motivation. My father is my guardian angel always protecting me from above. I render special thanks to my friends Nithya, Vinodhini and Jaishree who believed in me since the beginning. My team is my strength who has been instrumental in constantly delivering the desired results. I envision Dream Day Designers to achieve new paradigms through constant innovation and having a customer-centric approach”
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